Using my photos from past and present photoshoots, I was requested to create a small banner size advert for Fig Tree Yarns to appear in this year’s Yarndale festival brochure. I only had a couple of hours to design the advert, and as this was a completely new task for me I was pushed to come up with a professional, slick composition despite minimal graphic design practice.
I started with playing around with different compositions with a variation of my favourite landscape shots.
After discussing with my commissioner, I started refining the chosen combination of font and background image.
After tweaking of the words and positioning I sent off the final design. I added a shadowed text behind the centre passage and website to make the writing more legible, as the font and background are both quite busy.
Unfortunately the logo isn’t as clean as I would have liked, but I was restricted to work from a single small image to make transparent myself. However, I am mostly happy with my first attempt at creating a commercial advert, and it has been fun to get the experience of working to a fast-pace live brief.